I saw this poster on renren website which is the largest social website first time. It is said this poster is the most tenderness passport stamps in the history:a group of customs officials across the nationality restrictions, reached over international understanding, complete with colorful century stamps works. But actually, it is the press advertising of Land Rover Defender. It is released in United Kingdom, June 2011. The target audience focus on the ages between 28-45, the urban white-collar, team elite and the consumer groups who are advocating the spirit of Land Rover. The visual and linguistic sign is obvious that the production of Land Rover Defender consist of colorful passport stamps from different countries and the “go beyond” at the corner. It is referring to the myth of Land Rover that is the adventureness, courage and premier. Since 1947, the first Land Rover published, Land Rover’s spirit was deeply imprinted in each generation products. The Land Rover Defender ad campaign is not the typical car ad. Instead of focusing on the look of the car or its actual capabilities, this ad campaign hones in on the potential customer’s imagination, striking a cord with romantic possibilities. So the advertising means Land Rover Defender can bring you to everywhere, regardless the nationalities, regardless the limitation of the geography. It can breakthrough all barries. Land Rover Defender also post another advertising recently. It is called”reached for the sky”. The Land Rover Defender ad campaign features three bottles placed on the back seat with the labels of various cloud formations. More suggestive than explicit, this campaign is sure to make the imagination run wild. I personally think it is can easily to figure out the internal relationship of these advertising.
I also post the link of the TVC of the Land rover Defender, enjoy it!